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Good smile care
is good self care.

Oral wellness is an indicator of overall health, and we want that for you! Here's why great smile care matters so much.

It's all connected, baby.

Oral health means more than a shining smile and breath that is fresh-to-death. It means less sensitivity, less cavities, and reduced risk of everything from tooth decay to heart disease.

Why mouth health matters.

The mouth is the gateway to the body, and research shows that oral health issues are linked to conditions we definitely want to avoid (heart disease, diabetes, stroke). It also plays a role in self image and mental well-being. Smile care really is self care!

Top 10

rank of oral health among the Department of Health and Human Services' leading health indicators.

1.4x

times as many chronic conditions have been reported among people with severe versus no periodontal (aka, gum) disease.

1 in 5

adults experience anxiety due to the condition of their mouth and teeth.

The how-to of smile health.

It's a tale as old as time, spoken by every dentist ever (and us). Consistency is key, and by regularly brushing, swishing, and flossing with products proven to promote mouth health, you can keep your oral microbiome balanced and your pearly whites protected.

42%

overall reduction of plaque after brushing with a manual toothbrush.

82%

of people believe straight, bright teeth help you get ahead in life.

95%

of people agree that regular dental visits keep them healthy.

In science we trust.

We believe proven ingredients promote peak health, so we created products containing fluoride, the only active ingredient endorsed by the American Dental Association for cavity prevention, and probiotics, which have been clinically proven to improve mouth health. Efficacy above all!

70

clinical trials show that using fluoride toothpaste prevents caries lesions (aka, areas of tooth decay).

100%

of toothpastes endorsed by the American Dental Association contain fluoride.

80%

reduction of Streptococcus mutans (aka, bad bacteria) in the saliva after 2 weeks of consumption of oral health probiotics.

Healthy mouth,
healthy body.

Get your healthiest smile and self (sustainably, of course) with products designed for oral wellness.

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